If you've thought about buying a memory foam mattress in the past, but decided against it, it's time to think again. The newest gel memory foam mattresses are more advanced, more comfortable and more affordable than ever before.

This is not your father's memory foam! While memory foam has been around for more than three decades, and it was quite a novelty when first introduced, it never quite lived up to its own hype. This "novelty" memory foam was nothing more than thick sponge, and pretty soon became so watered down that manufacturers were calling any spongy material "memory foam" to cash in the craze. And the worse it became, the faster it spread, spawning everything from memory-foam slippers and shoe inserts, to headphones, pillows and mattress covers.

Gel memory foam mattresses can breathe. Instead of just laying there, like traditional mattresses, gel memory foam can actually "breathe" through the open-cell gel beads structure. Gel beads are the heart of gel foam memory technology, and you'll notice the difference right away. On a regular mattress, your body heat is trapped in pockets in your mattress or topper; on advanced gel memory foam mattresses, body heat is dissipated by the gel beads. The result is a cooler and more comfortable sleep environment, reating a better night's rest.

The best of both worlds! The fact that gel memory foam offers firm support while enveloping you in gentle softness is no accident. Modern gel memory foam products are designed with extra support in crucial areas. This extra support not only adds comfort, but also provides health benefits such as spinal alignment and pressure relief. 

If you appreciate the many benefits of a good night's sleep, check out the new breed of gel memory foam mattresses in one of our showrooms near you. It's the greatest innovation in sleep technology in recent memory!